“World’s Leading (fill in the blank)”….REALLY?
I recently attended a material handling conference. The technologies were amazing, and exhibitors were obviously investing heavily to build brand awareness and generate new leads. As an online...
View ArticleCompetitive Advantage in 250 Milliseconds
You don’t need to follow track and field to know who Usain Bolt and Tyson Gay are, and now you don’t need to work in Internet marketing to know about the importance of website speed for keeping visitor...
View ArticleResponsive Web Design is the New Black
Technology is evolving at a rapid rate. From desktop computers, to smartphones, to touchscreen tablets, today’s market is filled with an astounding array of gadgets that help put information at our...
View ArticleLearn To Reduce Website Friction at Fathom-Hosted NEOUPA Event
We’ve all been to websites that make us want to scream or throw our electronics. One common umbrella term for any of the obstacles that prevent us from doing what we want to do on a website is...
View ArticleResumes: Stay Traditional or Go Graphic?
When applying for a job position, it can be hard to make your resume stand out amongst others. Having the traditional look and feel can be very rewarding, when landing an interview, but for some...
View ArticleContent Slider Best Practices: Fathom That, Episode 9
Today on Fathom That, Mike Perla, Fathom’s Conversion Connoisseur, talks to us about best practices when using content sliders on your website. Examples of things he talks about include what slide to...
View ArticleThe Art of Infographics: Fathom That, Episode 13
Today on Fathom That, Matt Friske, one of Fathom’s graphic designers, talks about infographics. This form of online marketing as sky rocketed in popularity, but some are still missing what makes an...
View ArticleDigital Marketing Strategy, Trends & Predictions for 2013
2012 is winding down, and Fathom is ready for another exciting year helping our clients prosper in digital marketing. Before heading out of the office for a few days I tapped into the digital marketing...
View Article13 Stats Every Healthcare Marketer Should Know in 2013 (and Why)
As your healthcare organization determines the best online marketing strategy for 2013, it’s important to consider certain statistics that have emerged in the past year. Similar to this list for B2B...
View ArticleBoomers, Seniors & the Internet [Infographic]
When developing a marketing plan, seniors and boomers are two target demographics healthcare marketers should not ignore. This audience is particularly essential to a successful healthcare marketing...
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Best Practices: Website Pages for Manufacturing Firms
Alright, so it’s 2013, and your manufacturing company has an attractive website to promote your products and/or services across the Web to potential customers. Good for you! Your competitors have...
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How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom®...
About one year ago, Fathom decided to focus even more tightly on areas of industry expertise. At this time, the Fathom website –the most important medium for reaching new customers and generating more...
View Article“World’s Leading (fill in the blank)”….REALLY?
I recently attended a material handling conference. The technologies were amazing, and exhibitors were obviously investing heavily to build brand awareness and generate new leads. As an online...
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Overhauled Fathom Website Brings Responsive Design, Human Touch
Last Thursday, we officially unveiled our redesigned updated website. With all due respect to the talented Fathom developers and designers who had a hand in the project, the reason I’m avoiding...
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10 Steps to Choosing the Right Imagery for Higher Ed
Imagery is one of the first things prospective students see when they arrive at your website or landing page. Even if you aren’t able to hire your own professional photographer, paying close attention...
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What E-Commerce Marketers Should Know About the Happiest Consumer Brand...
The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists. How many of the following 19 elements are you confident about? Besides the new reseller...
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The Ultimate 2015 SEO Redesign Checklist
If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms,...
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Rebranding the Company Name? Tips for the Digital Side
Companies change their names and website domains for a number of reasons, including right after a merger, completing an acquisition or just to re-launch their brand and identity. What is oftentimes...
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Redesigning Websites (and Writing) for the People
My colleagues and I have been looking at a lot of different B2B websites recently, mostly in the marketing and advertising industry. Why? Fathom is in the process of redesigning its website, and we’re...
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