13 Stats Every Healthcare Marketer Should Know in 2013 (and Why)
As your healthcare organization determines the best online marketing strategy for 2013, it’s important to consider certain statistics that have emerged in the past year. Similar to this list for B2B...
View ArticleBoomers, Seniors & the Internet [Infographic]
When developing a marketing plan, seniors and boomers are two target demographics healthcare marketers should not ignore. This audience is particularly essential to a successful healthcare marketing...
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Best Practices: Website Pages for Manufacturing Firms
Alright, so it’s 2013, and your manufacturing company has an attractive website to promote your products and/or services across the Web to potential customers. Good for you! Your competitors have...
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How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom®...
About one year ago, Fathom decided to focus even more tightly on areas of industry expertise. At this time, the Fathom website –the most important medium for reaching new customers and generating more...
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Overhauled Fathom Website Brings Responsive Design, Human Touch
Last Thursday, we officially unveiled our redesigned updated website. With all due respect to the talented Fathom developers and designers who had a hand in the project, the reason I’m avoiding...
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10 Steps to Choosing the Right Imagery for Higher Ed
Imagery is one of the first things prospective students see when they arrive at your website or landing page. Even if you aren’t able to hire your own professional photographer, paying close attention...
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What E-Commerce Marketers Should Know About the Happiest Consumer Brand...
The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists. How many of the following 19 elements are you confident about? Besides the new reseller...
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The Ultimate 2015 SEO Redesign Checklist
If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms,...
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Rebranding the Company Name? Tips for the Digital Side
Companies change their names and website domains for a number of reasons, including right after a merger, completing an acquisition or just to re-launch their brand and identity. What is oftentimes...
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Redesigning Websites (and Writing) for the People
My colleagues and I have been looking at a lot of different B2B websites recently, mostly in the marketing and advertising industry. Why? Fathom is in the process of redesigning its website, and we’re...
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