Last Thursday, we officially unveiled our redesigned updated website. With all due respect to the talented Fathom developers and designers who had a hand in the project, the reason I’m avoiding redesign is because we launched not so much a full-scale redesign, but primarily a visual overhaul. OK, let’s call it a mini-redesign. Basically, the fundamental structure remains as it was, but things should be a little easier to explore and a lot easier on the eye.
Best of all, I would argue, the current version more fully represents our people, who are an essential part of what makes Fathom unique. Other improvements include:
- Responsive design, adapting to specific devices and window sizes (If you’re reading this on a desktop/notebook computer, fiddle with your browser window size and you’ll see for yourself)
- Reinforced company identity and philosophy (what distinguishes us from other marketing/analytics agencies)
- More intuitive navigation
- Warmer tone, more colors
- More prominent buttons/icons
- Revised industry pages (articulating common goals of businesses just like yours)
- Better-looking and easier-to-use forms
- Other content updates (including new competitor comparison chart)
To our regular blog readers and site visitors, we hope you and all our new guests enjoy the new site experience and that you find it more usable. We also hope it communicates our passion for growing your business, along with more of our personality (and personalities).
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